“We have your back.” That is the message from Hyundai Motor America and Culture Brands, the automaker’s first Black marketing agency. The automaker and agency began working together in 2021, producing ad campaigns with uplifting overtones that depict everyday Black people living their lives. For example, “Dad’s Precious Cargo” shows a father chauffeuring his daughter
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Gotion Inc.’s multibillion-dollar electric vehicle battery factory proposal in Michigan has swelled by 1 million square feet and 200-300 additional jobs despite lingering uncertainty that the project will even happen. The Chinese battery parts manufacturer has presented a revised plan to local officials that would increase its initial footprint by a third, calling for the
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The popular RV peer-to-peer rental platform, RVshare, has announced a partnership with Lightyear RV that gives its users priority access to reserve its recently announced L1. The L1 is an all-electric, self-propelled travel trailer that goes on sale in 2024. Lightship itself is accepting pre-orders directly for $500 apiece, but RVshare users who begin the
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DETROIT — Job cuts and buyouts to speed up attrition in General Motors‘ U.S. salaried work force are just the start of a crusade to eliminate $2 billion in expenses through the end of next year. The belt tightening at the nation’s largest automaker is not happening at a time of financial stress, as in
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In this article F Follow your favorite stocksCREATE FREE ACCOUNT Ford CEO Jim Farley announces at a press conference that Ford Motor Company will be partnering with the worlds largest battery company, a China-based company called Contemporary Amperex Technology, to create an electric-vehicle battery plant in Marshall, Michigan, on February 13, 2023 in Romulus, Michigan.
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6:43 PM ET Associated Press Jenson Button will make his NASCAR debut later this month at Circuit of the Americas, the first of three Cup Series races scheduled for the former Formula One world champion. Button puts two former F1 champions in the field for the March 26 race on the permanent road course in
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