Marketing

Flow Automotive Cos., Pohanka Automotive and Holman were among several dealership groups and others who invested $4 million in technology company Orbee Inc., whose platform provides data management and other digital marketing services for dealerships. Flow, Pohanka and Holman’s Holman Enterprises arm were previous investors. They joined the Series A funding round with new investors

Electric vehicles offer significant savings in operating costs compared with traditional gasoline-powered cars. By making the switch, drivers can save up to $3,000 a year on fuel and reduced maintenance alone. Most EVs also have a lower total cost of ownership over their lifetime, especially when factoring in the incentives under the federal Inflation Reduction

A 26-foot statue of a Native American chief that had been a San Antonio landmark since the 1960s was felled by Hyundai’s dealership standards. The statue came down in July as part of a reconstruction project at Red McCombs Superior Hyundai. “This is a piece of history that is really unique but is not part

Lego is commemorating the Chevrolet Corvette’s 70th anniversary with a new model kit replicating the 1961 C1 convertible. The 1,210-piece kit went on sale last week for $150. The 13-inch-long car, in Roman Red, can be built with either a hard or open top and features a working tie-rod steering system. It’s the fourth and

Those of us of a certain age may think we’re important to consumer-facing businesses. It’s not as much as you might assume. We matter, of course, and spend money that advertisers want. The reality is, however, that younger adults are often the preferred target because they have far more spending power ahead of them than

“Humans are terrible drivers,” General Motors’ one-page advertisement in The New York Times and other papers last week claimed. The advertisement for Cruise, a GM-backed autonomous driving startup, argued that while “people cause millions of accidents every year in the U.S. … Cruise driverless cars are designed to save lives.” The advertisement prominently featured the

WASHINGTON — Consumers will continue have a choice between electric and combustion powertrains for the next several years, but Audi‘s global head of marketing and sales says automakers need much more “edutainment” to salve consumer apprehension about electric vehicles. Hildegard Wortmann visited the U.S. this month as part of the German premium brand co-hosting the

I’m a Barbie girl in a GM world. A collection of dozens of Barbies and two Kens were some of the most-loved toys on my shelf. A doctor Barbie, rock star Barbie and even Cleopatra Barbie encouraged me to dream big. And if you were lucky, your Barbies would cruise around in a toy Chevrolet

Stellantis is bolstering its creative roster with its first Black agency of record. The automaker said TKT & Associates, through its TKT Collab division, will be tasked with reaching Black consumers for Stellantis’ North American brand portfolio consisting of Alfa Romeo, Chrysler, Dodge, Fiat, Jeep and Ram. TKT also is the automaker’s first female-owned agency

Auto shows are magical events and remain relevant and beneficial to the current new-car market. That magic has been wowing audiences since the very first U.S. auto show in New York City in 1900. Chicago’s auto show started in 1901. Denver has been organizing auto shows since 1902. Los Angeles and Detroit started hosting auto

Texas Cadillac dealer is the new owner of a 1966 lowrider known as the Snoop DeVille. The car was customized by rapper Snoop Dogg and appeared in 50 Cent’s 2003 music video “P.I.M.P. Remix.” Now, it’s a conversation piece in the newly opened showroom for Frank Kent Cadillac of Arlington. According to TMZ, the dealership

Two men in matching flat-brim baseball hats pull up to a Kia store in Frisco, Texas. But they’re not there to shop. The two — Kyle Mountsier and Paul Daly — are the creative minds behind “More Than Cars,” a documentary series following the pair as they visit car dealerships around the country. “More Than

Organizers are promising that the 2023 North American International Detroit Auto Show will feature more brand participation and vehicle reveals than last year, although it’s unclear which companies plan to return to the mid-September event. The Detroit Auto Dealers Association, which runs the show, said the 2023 version will include a new indoor track for

The North American International Auto Show said this year’s event will feature more brands than last year’s first foray into September that extended outside the walls of Huntington Place. The Detroit Auto Dealers Association, which runs the show, said Wednesday that it expects more than double the 13 brands that participated in last year’s show.

Where better to celebrate the Volkswagen bus’ legacy and electrified future than Surf City, USA? Coinciding with the debut of the three-row version of the electric ID Buzz tailored for North America, the automaker gathered VW bus enthusiasts to join the festivities in Huntington Beach, Calif., on June 2 — which the automaker declared the

Cars.com is launching a new branding campaign designed to establish itself as a varied consumer-focused auto services company that goes beyond its 25-year identity as an automotive marketplace platform. “We are proud of our heritage as an original dot.com company and search engine for automotive and have evolved into a comprehensive platform of possibilities for

Rivian Automotive will not enable the “tank turn” feature in its R1 off-road vehicles because the four-wheel thrust needed to rotate in a circle is potentially damaging to trails, CEO RJ Scaringe confirmed in response to a question on social media. The feature was the subject of a viral video posted on Christmas Day 2019

Tesla owners drive significantly more miles per year than buyers of rival EVs, thanks to the superior range of Tesla vehicles, according to a new study from iSeeCars. The range advantage translates to a Tesla ownership experience that’s more similar to combustion vehicles — in terms of miles driven — than to other EVs, iSeeCars