Marketing

2023 is on the way. As in, it’s on a trailer being towed across the country by a Kia Telluride X-Pro. For the third consecutive December, Kia America is doing a cross-country road trip with the numbers that celebrate the incoming year during the ball drop in New York City’s Times Square. The four illuminated

Longtime General Motors advertising agency Campbell Ewald has undertaken an executive shuffle, which includes naming the first woman as its CEO in the company’s 112-year history. Kari Shimmel, 41, CE’s chief strategy officer since late 2018, will immediately step into the role of CEO, succeeding Kevin Wertz, who is stepping down as CEO but will

The Federal Communications Commission has declared ringless voicemails, a marketing tool used by some automotive dealers, illegal without the consumer’s consent, ending a half-decade debate over whether the technology fell under federal robocall restrictions outlined in the Telephone Consumer Protection Act. In its Nov. 21 declaration, the FCC said the phone calls that leave a

Longtime General Motors advertising agency Campbell Ewald has undertaken an executive shuffle, which includes naming the first woman as its CEO in the company’s 112-year history. Kari Shimmel, 41, CE’s chief strategy officer since late 2018, will immediately step into the role of CEO, succeeding Kevin Wertz, who is stepping down as CEO but will

Tesla vehicles are so common along the California coast that EV enthusiasts consider them the new Hondas and Toyotas of the local market. But in large swaths of the American heartland, EVs in general remain rare. The scarcity of EVs in 22 noncoastal states from Nevada to West Virginia will change as more mainstream models

With its new Ariya electric crossover cruising toward American shores, Nissan Motor Co. has unveiled a program to smoothen EV adoption and prime the sales pump. EV Carefree+ will offer Ariya buyers a battery warranty and a year of complimentary access to the EVgo public fast-charging network. Also included: 3 years/36,000 miles of scheduledmaintenance, which

Rarely, if ever, has a car ad started by showing a car that won’t start. But that is how Chevy begins a holiday-themed spot that will run nationally during Thanksgiving Day NFL games on NBC, Fox and CBS. The ad by the General Motors brand features a turquoise-colored 1957 Chevy Bel Air Nomad station wagon.

General Motors didn’t just halt Twitter advertising after Elon Musk bought the social network. The automaker’s CEO and vehicle brands haven’t even tweeted since. Mary Barra last posted on Oct. 27, the same day that Musk closed his $44 billion purchase, when GM’s leader retweeted a message from autonomous-vehicle startup Cruise LLC. Since then, Barra

Bergstrom Automotive shows the industry how a dealership group can establish the intangible idea of culture and thrive. John Bergstrom, who founded the company in 1982 with brother Richard, takes customer service extremely seriously. He traces it to his Scandinavian mother, who “taught the five of us how to behave,” Bergstrom recalled. Relatives were greeted

Hal “Tex” Earnhardt Jr. built an auto retail empire in Arizona from a single Ford store in 1951. Earnhardt was a rodeo cowboy in his early 20s when he entered the industry after working at his family’s Chandler, Ariz., gas station. And he integrated his passion for rodeos with his passion for the car business.

The Walt Disney Company has selected Hyundai as the first official brand partner and exclusive automotive sponsor of its upcoming 100th anniversary celebrations, marking the latest step in the increasingly friendly relationship between the entertainment giant and the South Korean automaker. With the deal locked in, Hyundai is gearing up to launch a global ad

It was probably just a matter of time until someone put a motor in an office chair. That someone turned out to be Volkswagen, which built a five-wheeled vehicle for cubicle dwellers. The VW electric chair — er, that may not be the best name for it — has a top speed of 12 mph

HAMBURG – Volkswagen on Friday said it has recommended to its brands to pause paid advertising on Twitter until further notice in the wake of Elon Musk‘s takeover of the social media platform. “We are closely monitoring the situation and will decide about next steps depending on its evolvement,” Europe’s top carmaker said in a

Several automakers have been quick to reevaluate their advertising relationships with Twitter now that the social media giant is controlled by one of their most significant competitors: Tesla Inc. CEO Elon Musk. Here’s what some have said so far. Volkswagen Group: The German automaker said Friday that it has recommended its brands pause paid advertising

General Motors said late Friday it had temporarily halted paid advertising on Twitter after Elon Musk completed his takeover of the social media company. The largest U.S. automaker said it was “engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change

Wieden+Kennedy has grown its Ford business, taking over lead global creative and brand strategy work from BBDO as the automaker looks to streamline its advertising across the world. W+K has steadily expanded its scope with the automaker since it was added to its roster in 2018. That is when Ford hired BBDO as its lead

Hyundai Motor America didn’t run a Super Bowl spot this year, but it still grabbed some attention from the sidelines for its Ioniq 5 electric crossover. The Korean automaker instead opted for an expansive digital strategy by leveraging TikTok, the video-sharing social hub known for its daily frenzy of people dancing to catchy music and

Stellantis multicultural advertising chief Juan Torres wants the automaker to be in tune with the “majority of tomorrow.” The U.S. Census Bureau projects that minority groups will make up a majority of the population by 2045, and Torres says it’s a competitive advantage to engage these audiences now with messaging that is culturally relevant. Authenticity,