Marketing

Jeep’s latest collection of Easter Jeep Safari concepts features a mix of eco-friendly powertrains, luxury and the brand’s trademark ruggedness. The seven concepts were scheduled to be tested the first weekend in April on the off-road terrain in Moab, Utah, for the 57th annual gathering of Jeep enthusiasts — one of the largest off-road gatherings

Polestar plans to launch a $20 million marketing campaign in the second quarter as the Swedish EV maker primes the pump for its first crossover in the truck-dominated U.S. The investment will surpass Polestar’s marketing spend in the first quarter of 2022 when the fledgling EV brand splurged on a Super Bowl commercial. The Volvo

Ford Motor Co. has tapped a trio of celebrities who own and drive its vehicles to revitalize the “Built Ford Proud” ad campaign, which had been dormant for three years. The series of ads features actress Sydney Sweeney, big wave surfer Kai Lenny and professional stunt driver Dee Bryant. They center on the stars’ connections

Audi will be renaming its model lineup to make a clear distinction between full-electric and internal-combustion vehicles as it prepares a major EV product push, CEO Markus Duesmann said. Even numbers will be used for EV-only models, while odd numbers will designate internal combustion ones, including plug-in hybrids, Duesmann told journalists last week at Audi’s annual

General Motors Global Chief Marketing Officer Deborah Wahl is leaving the automaker.  A GM representative confirmed the news, saying Wahl “elected to retire” and “will be transitioning through March 31, 2023,” adding: “We appreciate Deborah’s contributions since joining GM in 2018 and wish her well in her next chapter. We will conduct an external search

Mainstream car culture has been a part of the American adventure since the post-World War II era. A shift in manufacturing from war-related products to consumer goods, the rise of the suburbs and national highway systems, and the start of the Space Age all led to exponential growth in the number of vehicles on the

No heater. No windshield wipers. No turn signals or brake lights. No GPS. All are missing from the Ford Explorer “Men’s Only Edition.” Not because Ford Motor Co. is cutting corners — or thinks men don’t use turn signals anyway — but rather to spotlight the many indispensable vehicle features invented by women. To mark

Five automotive brands placed in the top 20 brands gaining recognition with Generation Z, according to the latest quarterly report by Automotive News sibling publication AdAge and Harris Poll. The poll ranks brands by how much their equity has changed with Gen Z — that is, how much their perception of brands is changing from

“We have your back.” That is the message from Hyundai Motor America and Culture Brands, the automaker’s first Black marketing agency. The automaker and agency began working together in 2021, producing ad campaigns with uplifting overtones that depict everyday Black people living their lives. For example, “Dad’s Precious Cargo” shows a father chauffeuring his daughter

Shyft Group, one of the nation’s largest manufacturers of industrial work trucks, plans to debut an electric class 5 crew cab truck Wednesday at the NTEA Work Truck Show in Indianapolis. The Blue Arc-brand truck has a walk-in-van style cab with a sliding door, seating for six and room to set up a mobile workstation

As the increased availability of electric vehicles leads consumers to focus more heavily on “traditional factors” such as quality and styling, Rivian and Mini Cooper are seeing the benefits, a 2023 J.D. Power study shows. The Rivian R1T ranked highest overall for customer satisfaction among premium EVs with a score of 794 out of 1,000

A true action-packed movie is hardly complete without depicting a vehicle exploding or becoming damaged beyond repair, right? At least, that’s probably how director Michael Bay feels. A study by Scrap Car Comparison found the Transformers director is the most dangerous in Hollywood, having wrecked 354 vehicles across his filmography. In his 15 films, he

Ram, GMC, Ford, Tesla and Dodge have the lowest female buyer representation of top brands in the U.S., new data from S&P Global Mobility shows. An analysis of 2022 data by the market research firm found that only 17 percent of Ram‘s new personal vehicle registrations listed female owners. The four other bottom brands all

Not even a 27-foot-long hot dog is safe from the spate of catalytic converter thefts plaguing many dealerships and city streets across the country. The Oscar Mayer Weinermobile was victimized by thieves in Las Vegas this month. The giant frankfurter was parked outside a hotel just off the Strip when someone cut the catalytic converter

DETROIT — For more than 60 years, Buick has incorporated some form of a tri-shield design in its logo. The latest version, making its North American production debut this year on the 2024 Encore GX, draws on that history while also taking a modern tack as the brand transitions toward a fully electric vehicle lineup.

GM, Kia and Stellantis have ponied up the money for 60-second ads during Super Bowl LVII. Here is a look at the ads. Ram: Premature Electrification Comedian Jason Jones, a former correspondent on “The Daily Show,” offers a reassuring message for those who might be suffering from EV range anxiety. The upcoming electric 1500 REV pickup

The three-row 2023 Kia Telluride plays sidekick for a desperate dad who forgot his baby’s binky in the automaker’s latest Super Bowl commercial, but the story doesn’t end when the spot is over. That’s when the fun starts. Kia is presenting three alternate endings for the 60-second ad exclusively on its TikTok channel to keep

Stellantis is headed back to the Super Bowl after taking last year off. The automaker on Monday confirmed it will run two 60-second commercials in Sunday’s game on Fox — a Jeep ad in the second quarter and a Ram ad in the fourth quarter. Stellantis last appeared in the 2021 game when it ran a