Marketing

Deion Sanders, the former NFL star who’s preparing for his first season as head coach at the University of Colorado, showed off his customized Ford F-650 Super Duty on social media. The truck, which has a 7.3-liter V-8 engine and is designed for heavy commercial use, retails for about $150,000 before Sanders’ personalizations. “You gotta

Toyota isn’t just winning the battle for Hispanic consumers — it’s dominating the nation’s second-largest ethnic group, in a triumph that’s more than 30 years in the making. The brand accounted for five of the top six nameplates sold to Hispanics in 2022, according to U.S. new-vehicle registration data from S&P Global Mobility. The Toyota

The design for Chrysler’s first electric crossover arriving in 2025 will be completely different from the Airflow concept that’s been shown publicly, a top executive told MotorTrend. Chrysler brand CEO Chris Feuell “wanted a statement that had literally zero to do with anything that you have seen today, even the Airflow concept car,” Ralph Gills,e

Melody Lee, a former marketing executive at Cadillac, is taking over as CMO at Mercedes-Benz USA. Lee is one of three senior hires announced by Mercedes at the brand’s annual dealer meeting in Vancouver, British Columbia, on Thursday. The Atlanta company has seen executive churn in recent years, including in sales, finance and customer service.

Charity Dunning is the CMO of Fixed Ops Marketing and co-host of the “What the Fixed Ops?!” podcast series. First car: Ford Taurus First concert you attended: Tool Name a pet peeve: Spitting on the ground/sidewalk Most thrilling/adventurous thing you’ve done: Deep-sea fishing in Mexico! Your personal hero (and why): Mentor and attorney Jeff Babener,

SAN FRANCISCO — Tesla Inc. boss Elon Musk, who has never used traditional advertising to sell cars, said that the automaker would try it and see whether it produced results. Musk said it was “ironic” that as CEO of Tesla, he now owns Twitter. The social media platform is highly dependent on ads and will

The 2024 Ranger Raptor shows how Ford Motor Co. is working to maximize profits from its internal combustion business by offering high-margin derivatives that require little additional engineering. CEO Jim Farley has said variants such as the Raptor generate margins that are 30 percent higher than the base model while sharing about 80 percent of

Used-car retailer Carvana is showing love to its customers by issuing them unique, AI-generated videos of their vehicles. Each animated video, roughly one minute and 47 seconds long, is intended to highlight the bond between an owner and their car, from the perspective of the latter. The cars reflect on the date and location of when

Product placement in mainstream film and TV to raise brand awareness has been a common practice in auto marketing for quite some time: The Audi R8 in Iron Man, the Chevrolet Camaro in The Transformers movies, the Hyundai Tucson in “The Walking Dead” TV series and so on. Whether the placements are subtle or in-your-face

As part of its ongoing efforts to connect with Black consumers, Hyundai Motor America today launched a choose-your-own-adventure style campaign highlighting the love between a real-life couple. Hyundai’s “Choose Yours” campaign revolves around two 60-second spots starring actors Alonzo B. Slater and Mea Wilkerson. Each of the two commercials plays off of the “pick a

Lucid’s Air sedan has been showered with awards for its 500-mile range and sports-car performance, but orders aren’t meeting expectations. Lucid is now going on a 42-city pop-up tour to find new buyers. CEO Peter Rawlinson said the electric vehicle isn’t the issue. “We’ve got the best car in the world and not enough people

AutoNation Inc. executive Marc Cannon plans to leave his position as chief customer experience officer, shift to a short-term philanthropic role for the auto retailer and then retire at year-end. Richard Lennox, a former department store, toy company and jewelry store marketing executive, was named AutoNation’s CMO, effective May 15, the retailer also announced. “It

A commercial for the Ford Mustang Mach-E turned into a “life-changing” experience for the deaf mother and son who starred in it, with the help of actress and singer Jennifer Hudson. The ad, which first aired in February, shows Arlene Ngalle, 35, and her 16-year-old son, Darien Lopez, driving in a Mach-E equipped with BlueCruise.

Chinese Internet users berated BMW last week, accusing it of discrimination at the Shanghai auto show amid claims workers at its Mini booth favored foreign over domestic visitors during an ice cream giveaway promotion. Mini apologized for the incident, saying on social media that it was caused by poor internal management and that it would

What if ordering food in the car didn’t mean contending with a slow-moving drive-thru lane? That’s the premise of a new offering from Domino’s Pizza that can turn cars themselves into ordering devices via Apple CarPlay. Domino’s is the first pizza chain to have integrated an app with CarPlay, which turns a car’s infotainment screen

With the clock ticking on the Chevrolet Camaro — production ends in January — a special run of 50 cars might end up being one of the most valuable of the sixth-generation pony car. Chevrolet is providing 50 “Festival Event” Camaros for use during May at the Indianapolis 500 and in the Indianapolis area. The

NEW YORK — The Super Bowl is the advertising industry’s grandest stage with viewership that surpasses 100 million people each year, but it’s not always the best option for marketers. Hyundai has shown, with the launch campaigns for the electric Ioniq 5 and Ioniq 6, that brands can draw plenty of eyeballs without investing in

Securing auto financing used to be almost an afterthought—buy a car and pick a loan at the dealer. But now, with the rise of online car shopping, the marketplace is more competitive, with banks, credit unions and automaker-controlled lenders hitting up consumers a lot earlier in the buying process. Ford Credit is responding to this