Marketing

AMSTERDAM — Stellantis CEO Carlos Tavares has one word to describe the sound that’ll come from Dodge’s upcoming electric muscle car: “Shocking.” As the Hellcat era comes to a close, the Dodge team is working on creating a sound that will provide the backdrop for a new age of performance. Tavares, citing the company’s market

Reflecting on this year’s Super Bowl ads, I suspect I’m going to sound grumpy and old — except that I’m not complaining about the hip-hop halftime show and Eminem taking a knee. Full disclosure: I’m no fan of the NFL, having quit watching the league almost three decades ago. Aside from one game at Ford

Chevrolet gave fans of “The Sopranos” a partial answer to the mystery of what happened after the screen went black at the end of the HBO series 15 years ago: Tony’s kids grew up and bought electric vehicles. The Super Bowl commercial for the Silverado EV brought together Jamie-Lynn Sigler, who played daughter Meadow, and

Volvo-backed Polestar’s ad with potshots at rivals Tesla and Volkswagen topped the list of the most popular commercials during Super Bowl LVI, according to consumer search data firm Edo, despite being the lowest-rated automaker spot in the annual USA Today Ad Meter. Polestar’s 30-second ad performed roughly 23 times better than other commercials aired during

Subaru climbed two spots to first place in Consumer Reports‘ annual ranking of the most well-performing, safe and reliable automotive brands. Mazda, which was No. 1 in 2021, finished second this year. Six of the top 10 brands this year were Japanese; the highest-ranking U.S. brand was Buick, which was 11th.Jeep dropped three spots to

DETROIT — Philanthropist and former NBA star Jalen Rose is teaming with Jeep on a social media campaign called “Where I’m From.” The campaign combines product, personality and community. It begins with a 60-second spot in which Rose — the Detroit native and ESPN analyst who played basketball for the University of Michigan and several

Early in the year is an opportune time to assess your business — what’s working and what’s not — to help revenue grow. A major expense for dealerships is advertising and lead generation. In 2021, the U.S. reached $13.29 billion in automotive digital ad spend, according to eMarketer. Are you paying for channels and vendors

The five-person C-level leadership team at Fox Dealer consists of four people of color and one woman. More broadly, about half of the Pasadena, Calif., dealership marketing company’s nearly 90-employee work force is made up of people of color, and 35 percent is female, said CEO GianCarlo Alabastro, who is of Filipino descent. The company

Is Kia‘s Robo Dog here to stay? The cute electronic canine has a star turn in Kia’s 13th Super Bowl spot, which features the EV6. The dog, longing for an owner, chases down the battery-electric crossover with hopes that the driver will take it home. Kia created adorable ambassadors before with its dancing hamsters. The

Dr. Evil takes over GM Dr. Evil has met his ultimate enemy: climate change. That’s the message in General Motors‘ Super Bowl commercial this year. When the antagonist of the Austin Powers movies learns that climate change has displaced him as the biggest threat to the world, he’s determined to reclaim top villain status by

For automakers, this year’s Super Bowl might as well be called the Electric Bowl.  Volvo’s EV brand Polestar on Thursday confirmed it will run an ad in the game that is already filled with spots from Kia, BMW, General Motors and Nissan—which are all pitching EVs with expensive celebrity-filled ads. There is even an electric

DETROIT — Dr. Evil has met his ultimate enemy: climate change. That’s the message in General Motors‘ Super Bowl commercial this year. When the antagonist of the Austin Powers movies learns that climate change has displaced him as the biggest threat to the world, he’s determined to reclaim top villain status by getting everyone in

There’s a message behind Eugene Levy’s flowing hair, leather jacket and bravado in Nissan’s Super Bowl spot. The actor, known for his comedic roles, morphs into an action hero when he gets behind the wheel of the redesigned Z coupe and zooms past a new Nissan entry — the electric Ariya crossover — in the

How do you get people to think about their next car in a pandemic, when showrooms are closed and motor shows are canceled? Volvo’s agency in Belgium has come up with a plan. The Brussels Motor Show 2022 was due to take place in January but was postponed for a whole year due to COVID. So