Marketing

The New York International Auto Show returns this week after a two-year hiatus caused by coronavirus restrictions and concerns. But automakers are not back to their full level of pre-pandemic enthusiasm yet. A few manufacturers will show new electric vehicles, a hypercar and, yes, even good old-fashioned gasoline-powered models at the show, which opens to

PHOENIX — A steady cadence of new advertisements during key events made March the best month for GMC Hummer EV reservations since the SUV version was unveiled a year ago. “Awareness is a big thing, and I think that is on our side,” said Duncan Aldred, global vice president of Buick-GMC. GMC during the NBA

Carmen Hinton was always doubtful about winning contests and prizes. So she was surprised when her name was announced last month at the NADA Show as the winner of the fifth annual Women Driving Auto Retail Video Contest. Hinton has been the service manager for the past six years at Carter Myers Automotive’s Valley Subaru

When electrification was on the horizon, Jeep knew exactly where to go with its message. The brand known for touting off-road excursions has stuck to an outdoorsy formula for its 4xe line of plug-in hybrids. The marketing transition could be seen in 2020 when Jeep started touting the quiet ride of the Wrangler 4xe months

A teenage driver’s twister trouble has resulted in a new Chevrolet Silverado. When Riley Leon, 16, drove through a powerful tornado on his way home from a job interview last month, his red Silverado flipped multiple times before landing upright on the road and he drove to safety, according to media reports. Leon was not

Millions of people have driven their Toyota to a shopping mall, but few have actually driven right through the middle of one. Toyota Gazoo Racing organized a drift race through a dead mall for a video to promote the 2022 GR86. Three frigid days of filming at the Charlestowne Mall in St. Charles, Ill., left

BrightDrop, General Motors‘ electric delivery van business, has changed the names of its two electric vans and its electric delivery cart. The BrightDrop EV600, the larger of the two vans, will be called the BrightDrop Zevo 600, and the EV410 will be dubbed the BrightDrop Zevo 400. “We chose Zevo because it contains ZEV (Zero

Porsche is looking to advance itself in the world of in-vehicle entertainment — at least at its in-house playground in Southern California. It’s now offering a virtual reality gaming experience — for passengers, not drivers — at its Porsche Experience Center in Los Angeles. The program, created in collaboration with the tech startup Holoride is

Buick appears to be rearranging its shields. The General Motors brand recently filed a trademark application that shows the three shields in its logo aligned horizontally instead of diagonally, and no longer overlapping. The shields also lose their diagonal stripe in favor of a curved line, and there’s no ring around the trio. (Jalopnik thinks

After declaring this month that they had no intention of doing so, Volkswagen executives are now rethinking their plans to keep production of the retro-styled electric minivan, the ID Buzz, anchored exclusively in Hanover, Germany, with North American production now a possibility. So what changed between March 10 and March 21? Consumer reaction — especially

General Motors is pulling back the curtain to show viewers the genesis and development of its first electric pickup, the GMC Hummer. A one-hour documentary called Revolution: GMC Hummer EV will premiere Sunday, March 27, on the History Channel, GMC and A+E Networks said last week. The film shows how the GM team launched the

Drivers of electric vehicles will be able to get more than a caffeine charge at some Starbucks locations this year. Volvo Car USA said Tuesday that it will be collaborating with Starbucks in a pilot project to add about 60 EV charging stations at 15 coffee shops beginning this summer. The locations will be scattered

SYLVANIA, Ohio — Joe Mehling minces no words in describing the effect of his desperate decision last year to turn to an old marketing standby and employ it in a completely unfamiliar way. “There’s no doubt about it,” explains the man whose been executive general manager of family-owned Dave White Chevrolet, just a mile south

Randy Dye considers himself a “traditional performance guy,” but he’s looking forward to seeing the creativity of the Dodge team as the rubber-burning brand delves into electric vehicles. Dodge plans to debut a battery-electric muscle car in 2024, a huge shift from its fuel-thirsty Hellcats. The brand will provide a glimpse into the future this

Google is launching a vehicle ads platform that will allow auto dealerships to place inventory ads within search results. The ad format will show a consumer searching for a particular model an ad for that vehicle with photos, price, mileage and location, Google said. The ads will display on top of a search results page

Genesis Motor America has hired away Infiniti’s top marketing executive to help the Korean luxury brand expand in the U.S. Wendy Orthman, 45, previously Infiniti’s global head of brand, marketing and communications, will be executive director of marketing for Genesis, the global luxury division of the Hyundai Motor Co. She will report to Claudia Marquez,

Land Rover is giving one customer an experience that’s much less terrestrial than its name suggests. The luxury SUV brand and Virgin Galactic are running a contest in which the grand prize is a flight into space. The Adventure of a Lifetime Sweepstakes is open to new and existing Land Rover owners who live in

Ford Motor Co.’s use of Model e as the name of its new electric-vehicle unit comes eight years after dashing Elon Musk’s hopes for a provocatively named lineup of cars from Tesla Inc. “A friend asked me at a party, ‘What are you going to name the third-generation car?’ Well, we have the S and