Europe

BERLIN — Volkswagen Group brands have halted all paid activities on Twitter until further notice, a spokesperson for the automaker said. Earlier this month, VW Group, which owns Audi together with the VW, Seat, Cupra, Lamborghini and Bentley brands, said it had recommended the brands pause paid advertising on Twitter until further notice following Elon
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Ford is targeting potential customers of the VW ID Buzz battery-electric van with upmarket versions of the newly unveiled E-Tourneo Custom passenger van. The E-Tourneo Custom is one version of Ford’s new passenger van range based on the Transit Custom midsize van unveiled earlier this year. The battery-electric version uses a 74-kilowatt hour battery for
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Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the year’s next mega-blockbuster, “Avatar.” Mercedes-Benz debuted a co-promotional campaign with the sci-fi sequel, called “Avatar: The Way of Water,” which hits theaters Dec. 16. The effort, created in partnership with Avatar’s movie studio 20th Century Studios, will run globally and
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Volkswagen has set up accounts on fast-growing Twitter alternative Mastodon amid questions over the future of the social network under Elon Musk. VW confirmed it created the handles @VWGroup and @Cariad_Tech on Mastodon for communications related to its group and software unit, respectively. “Mastodon is an attractive platform that we would like to try out,”
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TOKYO — The troubled, ever-evolving Tokyo auto show will be rechristened the Japan Mobility Show when it returns in 2023 under a bigger tent that aims to include everything from motorcycles to startups and an array of new participants under an “all-industry” banner. Organizers hope the reboot rekindles international interest in Asia’s erstwhile premier auto
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LOS ANGELES — Fulfilling the decades-old desire of Volkswagen’s U.S. dealers to have a pickup to sell is now in the hands of a 53-year-old native Argentinian. On the job running the company’s North America operations for just over two months, he believes that desire is valid. But getting from “we want” to “we have”
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WARSAW — China’s Geely Automobile Holdings will supply ElectroMobility Poland (EMP) with a modular electric vehicle platform that will form the basis of its Izera range, the companies said. The Izera is a key element in Polish efforts to harness the switch to electric vehicles to help its auto sector catch up with regional rivals
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