The humorous videos have gathered millions of views bringing more customers into the dealership
April 6, 2024 at 17:39
- Central Houston Nissan uses hilarious meme adaptations on TikTok, attracting millions of views and defying traditional car dealership marketing.
- Viral videos featuring slapstick comedy and witty car-related twists effectively promote the dealership’s offerings and avoid high-pressure sales tactics.
- The clever content has boosted the dealer’s social media presence and led to increased sales and customer recognition.
Promoting on social media has become a bit of a minefield lately, with everyone and their cat vying for attention amidst the endless sea of content. But fear not! Central Houston Nissan dealership in Texas has cracked the code with their hilarious meme adaptations, pulling in millions of views on TikTok. Who knew car dealerships could be this entertaining?
The short videos typically kick off with popular and often comical clips of people encountering mishaps, but they take a sharp turn with members of the dealership staff stepping in as the stars of the show. One standout example has already racked up an impressive 15.8 million views on TikTok.
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It begins with the unfortunate soul taking a tumble off his stretcher, only to conclude with a Nissan employee rolling around on the dealership floor to promote the “lifetime warranty” available on both new and used vehicles.
What is probably the funniest clip cleverly combines a viral puppy attack clip with General Sales Manager Chris Gate reassuring viewers that in this Nissan dealership you will never feel “attacked by sales people”. This gem has also amassed over 10 million views, proving the power of humor in marketing.
Other videos incorporate scenes from professional boxing and MMA fights, or even non-fatal traffic accidents, all somehow leading to the Texan dealership. As of now, the TikTok profile of Central Houston Nissan boasts over 92,000 followers and 5.8 million likes. However, these numbers continue to climb as more people discover these clever montages.
Speaking to Auto News, Central Houston Nissan salesperson Jose Lopez said: “Everything is about a hook and catching the people’s attention in the short amount of time. People really like to see people get hurt or the very harsh stuff.” Fortunately, the viral videos avoid any graphic scenes, instead turning potential pain into humor at just the right moment.
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General Sales Manager Chris Gates revealed that the viral clips already have a positive effect on their sales numbers and also help in building awareness among a large number of potential customers.
Gates pointed out that some customers want to take pictures with members of the staff who appear on screen, but they are also purchasing cars, which was the primary goal of the unconventional campaign: “The feedback from the community, from around the nation, even around the world, has just been great. They love seeing the advertisement; they’re glad that it’s changing from the traditional type of car advertisement.”
Warning: Some viewers may not find all the following videos all that…cracking