Ferrari Crushed Over 400,000 Counterfeits Last Year, Including 3 Cars

It’s no secret that Ferrari is hugely protective of its brand, and last year, it destroyed over 400,000 counterfeit products with the famed Prancing Horse. Sellers of fake Ferrari memorabilia, clothing, and even cars should watch out, as they could be next.

In an infographic recently shared on social media, the Italian brand revealed that of the hundreds of thousands of counterfeits that were destroyed, three of them were cars.

Read: Ferrari Sued A Used Car Dealer For $2.2M Over A Ford Cougar-Based Replica. It Didn’t Go Well

Ferraris have long been popular cars to replicate and mimic, and there are probably thousands of fakes out there. We’re not sure how Ferrari came into the possession of three it wanted to destroy, but the crushing of three cars barely scratches the surface.

Throughout 2023, no less than 100,351 items of clothing disguised as official Ferrari products were destroyed. In addition, 30,161 perfumes were thrown away, alongside 17,231 bags, 17,438 pairs of shoes, and 60,903 watches. Things didn’t stop there as 13,415 belts, 11,500 labels, 800 scooters, 872 scale models, 91,229 glasses, 1,092 footballs, and 57,503 wallets were also scrapped by Ferrari.

Ferrari operates an anti-counterfeiting reward scheme that rewards those reporting a product potentially infringing on Ferrari’s trademarks sold in a commercial setting. Those submitting a report need to provide details about the business selling it, the approximate number of products involved, and photos that show imitation Ferrari Trademarks, including labels.

The firm is primarily concerned with products sold at a commercial establishment, as these are the only ones it will accept reports on. As such, it’s unlikely that someone building a Ferrari replica in their basement purely for their private use will have their vehicle seized and crushed.